Job Description

Company Description:

McDonald’s Australia Limited is the largest quick service restaurant operation in the country. Fondly known as "Macca's", we are a household name in Australia for over 50 years, we believe that our customers are the heart and soul of everything we do and make it our mission to make every moment count! As an employer of choice winner, working with us means taking pride and having fun along the way, while growing and developing your career in a dynamic and supportive environment. Not only do we offer flexible working arrangements and an attractive staff discount; but we provide an opportunity to work alongside other passionate and talented people every single day.

Job Description:

Could you be our next Consumer Business Insights (CBI) Manager? 

As the CBI Manager, you are naturally curious in the numbers, a keen problem solver and crafter of insight-led narratives that empower action. This role will work with multiple data sources, as well as utilizing internal sales data to design and deliver clear performance updates and recommendations. What can you expect on a day-to-day basis? 

  • Partnering and advising subject matter experts from around the Macca’s business.
  • Advocating for the customer and helping shape strategic direction of key platforms.
  • Owning continuous tracking tools, including market share, communications, brand, and experience tracking.
  • Deliver to the business quarterly ‘holistic’ reports for brand, experience & market performance
  • Act as point of contact and manage large Quant research, including globally led workstreams
  • Work with stakeholders to define key business challenges and shape research projects that will answer to those challenges
  • Working with Business Insights team and internal sales data to contextualize performance with market dynamics and create integrated performance reports
  • Service ad hoc requests to all CI quant data efficiently 
  • Add that extra level of critical and strategic thinking to agency deliverables
  • Work closely with our trusted research suppliers ensuring we are working well as a collective.
  • Championing the customer voice in various forums to ensure we are staying customer centric.
  • Coaching and collaborating with other teams on how to use consumer data to improve decision making.


Your keys to success: 

  •  Has 6+ years’ experience in Market Research / Consumer insights
  • Prior Quantitative research experience within research agency and/or blue-chip FMCG or QSR brand.
  • Advanced understanding and application of quantitative research methodologies
  • Advanced data analysis
  • Ability to join the dots between multiple sources of information to help inform the bigger picture.
  • Quantitative technical skills Excel, SPSS, Tableau Q (or similar software’s).
  • Excellent data visualization skills and an eye for detail.
  • Business acumen and the ability to communicate across diverse stakeholders
  • Strong skills in project management
  • Confident presenter, ability to present the story from raw data in a compelling way to C-Suite
  • SQL, Power BI, Scenario planning and forecasting (highly desirable)
Additional Information:

Relish in the Macca’s difference when you join the Golden Arches: 

  • Competitive Remuneration Package. We offer a total reward package of base salary, health care, long-term incentive share program and a target incentive bonus plan. 
  • A Fun & Vibrant Culture. Immerse yourself in local and Macca’s only events and experiences from day one of working with us. 
  • 5 Weeks of Annual Leave. Switch off and recharge or explore your passions outside of work with an additional week of annual leave each calendar year.
  • Highly Flexible Work Environment. Our teams have embraced a hybrid working model, balancing working remotely and connecting in the office to support our people and how they best add value.  
  • Birthday & Volunteer Leave. Enjoy a day-off during your birthday month and 3 days annually to volunteer for a registered charity you are passionate about. 
  • Ongoing Professional Development.  We are committed to developing our people by investing in leadership programs and a world class learning and development offering that propel you to achieve your career goals. 
  • Macca’s Staff Discount & Retail Discounts. Enjoy discounted Macca’s at any restaurant across Australia and access to hundreds of retail discounts. 
  • Access To Our 24/7 Wellbeing Partner (Sonder) For You & Your Immediate Family. Using the Sonder app, access free and confidential safety, medical and mental health support via chat or phone with accredited professionals. 

As an equal opportunity employer, we strongly encourage applications from people of all backgrounds, ethnicities, cultures, and experiences. We strive to make every moment through the recruitment process a feel-good moment for everyone. Let us know if we can provide any reasonable accommodations to enable you to participate in the job application and interview process, if you'd like to note your pronouns or have suggestions for how we can improve in this space.  

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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